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A social media tool that I would use as an academic librarian would be Facebook. It would be the foundation while used in conjunction with other social media tools. With fad social media tools that come and go within five years, Facebook has stood the test of time as an communication avenue between users and businesses and isn’t going anywhere with its public offerings per share gaining per day (Fiegerman, 2017). For informatics, Facebook has a great database to store data (photos, text) to user profiles and then spread these stored items to anyone subscribed to the user’s profile. Strengths of using Facebook include access to millions of people, no-cost tools to vary the method of communication, and an instant messenger to speak with potential patrons at any given time. Cons include marketing not targeted to strictly academics (students or faculty) unless paying for tools for targeting those with our specifications in their profile.