Situation: Academic librarian wants to promote the library but wants to see which topics would draw more new users.
Three RSS feeds are created:
- General feed
- Target audience: Citizens of local county
- Content: Event announcements not specific to college credit, new works entered into the catalog, new magazine subscriptions
- Academic course feed
- Target audience: Students at home university
- Content: Updates to course-related LibGuides, schedules of tutors, student work and intern opportunities
- Faculty course feed
- Target audience: Faculty at home university
- Content: RFPs from the university grant office, announcements of published work by faculty, new research published (not home university) related to degree programs at home university
These feeds can be made by a pay service such as Rapidfeeds.com or better yet, could create a feed for free if my library is using WordPress. A pay service would run analytics on the feed. If we use a free feed, we could run analytics for free through Google Analytics on the six separate landing pages to correspond with each fee (hits, unique visitors, referring sites, where visitor clicks next, etc.).
Six organizations agree to place an RSS feed on their webpage.
Place general feed on:
- Local high school library page
- Home county’s public library main webpage
- An adjacent county’s public library main webpage
Place academic feed on:
- Home university’s graduate program webpage
- Home university’s main webpage
Place faculty feed on:
- Home university’s college’s research final reports webpage
Goal: to raise awareness of the great resource the home university has in its library and the relevant information it spreads freely to its employees and students. This would ultimately draw interest of potential new students as well as potential new faculty. This would also encourage collaboration between departments as research outcomes and ideas would be spread in the same feed.
Six landing pages would be created for these six combinations of feed/placement; each with the same look and feel of the main library page but with the feed as the body of the page. Analytics measuring the hits to the page of new visitors from the referring placement, as well as where the visitor clicks to from the feed landing page. Could write script to have items in the library catalog that have similar tag be in the space around the RSS feed.
Landing pages with the most new visitors who also maneuvered further into the library page would be marked to find other similar combinations to introduce others to the wellspring that is their local library. Landing pages with minimal hits would have their corresponding RSS feed relocated.